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20130301
20130331
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CNBC
Mar 5, 2013 4:00am EST
is reportedly tackling its european woes by utilizing excess capacity at its oakland plants to produce chevrolet, the company's biggest global brand, traditionally associated with the american market. steve is in geneva with more for us. >>> susan is joining us now. really lovely to get you today to talk to us about what you guys are doing to reinvigorate your european traffic. you, like a lot of the brands here, are seeing sales in the u.s. picking up globally. ite once again, it's europe that's the problem. >> it's a very challenging market right here in europe. and i think one of the things you have to do in a challenging market is to look for opportunities. so what we're going to do at chevrolet is continue with our product defensive. we're going to introduce five new products here in western and central europe in the 2013 calendar year. one of them is the brand new chevrolet track, which is a small suv. that's in a segment that's going to grow in double digits throughout the rest of the calendar year. tough market. you look for the opportunities and you try and exploit them. >> we've got th
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